For most laptops, typically ThrottleStop or UXTU is the best choice to get temps under control.
For ASUS laptops, there is a tool called G-Helper that’s designed specifically for ASUS and to replaced the bloated ASUS components that waste system resources and infringe upon your privacy, in addition to providing undervolting & fan curve control.
Recommend to wipe and reload windows then avoid installing all ASUS apps for optimal system performance.